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When Adrien decided to reposition AFE Avocat to focus exclusively on personal injury law—especially highway accident victims—he needed a brand and website that communicated his deep sense of justice, strategic clarity, and emotional integrity. The previous website was generic, hard to update, and didn’t reflect the high-stakes, deeply human nature of his practice.
Key Goals:
We leaned into natural elegance and sacred minimalism, pulling from wellness cues, plant medicine symbolism, and clean, elevated packaging aesthetics. The goal was to speak to both the spiritual and health-conscious buyer — creating something that felt inviting, modern, and ritual-worthy.
Each product was given its own visual identity — using color theory and form to express the essence and effect of each mushroom. The result is a brand that *feels as good as it looks.
The new Panacea brand now radiates trust, beauty, and professionalism — aligned with its functional and spiritual promise. The rebrand laid the foundation for retail growth and a wider product offering. Panacea’s visual identity now honors the intelligence of mushrooms while speaking the language of the modern wellness consumer.
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