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Alice needed a powerful landing page for her signature offer — the Avocation Bootcamp, a 6-week group transformation experience for lawyers who want to awaken their entrepreneurial identity. The goal was to create a visually impactful, energetically charged page that makes it impossible to look away — or scroll past.
The target audience? Lawyers feeling stuck, burned out, or ready for reinvention, and craving deeper visibility, self-leadership, and expansion.
Alice also needed help refining her positioning, translating her visionary voice into magnetic copy, and coordinating the creative direction of visuals, including video and banners.
The visuals drew from themes of dark nature, the moon, shadows, and cosmic rebirth. The copy tapped into the archetype of the wounded healer stepping into their light, with rap-music swagger and deeply intuitive insights. Alice’s voice had to land somewhere between high priestess and hype woman — welcoming lawyers into the ride of their life.
Energetically: premium meets prophetic.
We used:
Bold typography and emotional headlines
Testimonial video reels
Deep-dive section structure inspired by embodiment-first transformations
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This project resulted in a high-converting landing page that generated over €100K in sales. It allowed Alice to channel her vision into an aligned and emotionally resonant container — one that her team continues to iterate on today. The core framework, copy structure, and energetic tone are still in place, proving the longevity and clarity of our collaboration.
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