Fabiani Avocats – Empowering Professional Transitions

Turning career crossroads into powerful new beginnings—through legal expertise, empathy, and bold design.

Industry

Lawyer

Client

Julia Fabiani

The Brief

After launching her own cabinet, Julia Fabiani needed more than just a website—she needed a visual identity and a digital platform that matched her bold, client-focused vision. With a packed schedule and high-stakes clientele, Julia wanted to hand off the entire branding process so she could focus on what she does best: guiding executives, managers, and professionals through complex, often emotionally charged career transitions.

Key Goals:

Build a brand and online presence from scratch that speaks to high-end, discerning clients.
Express Julia’s unique approach: legal rigor, directness, deep empathy, and availability.
Highlight her expertise in negotiated departures, labor law, workplace wellness, and professional resilience.

Inspiration

The new Fabiani Avocats identity draws from Julia’s personal style—colors inspired by her home, paired with bold lines and a modern, graphic logo. The look is professional and high-impact but never cold: it’s approachable, trustworthy, and quietly playful. The goal was to break from legal clichés and signal a new kind of advocacy—one that values honesty, respect, and authentic client connection.

What I Did

Brand Strategy & Platform – Defined Julia’s core promise, mission, vision, and values—translating her client-centered philosophy into clear, persuasive messaging.
Visual Identity – Designed a bespoke logo, a fresh color palette, distinctive typography, and a full suite of visual assets.
Brand Collateral – Created banners, letterhead, email signature, and a print ad—all reinforcing the new visual universe.
Website & Copywriting – Developed a custom site that’s easy to navigate, SEO-friendly, and tells Julia’s story with clarity and depth.
Turnkey Delivery – Managed every step, allowing Julia to remain focused on her cases and clients throughout.

The Impact

A website that sets her apart and blows her previous firm out of the water!

Testimonials

I contacted Meredith to work on my firm's graphic identity, and as we worked together, she ended up designing my website. Meredith took me on an exciting and energizing journey of exploration. A source of inspiration and ideas, she adapted to my personality to create a website that reflects who I am and what I do. Thanks to her, I dared to step outside my comfort zone to assert myself and highlight my expertise and uniqueness. The result is incredible!!! Don't hesitate if you want a website that reflects who you are and looks professional.

Julia Fabiani

Paris, France