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Julie Thibault, a seasoned family law attorney based in Saint-Germain-en-Laye, initially reached out to redesign her LinkedIn banner. What began as a simple visual refresh evolved into a complete brand transformation. After years of investing in two websites she couldn’t update and didn’t truly love, Julie realized she was ready for a fresh start—one that reflected her warmth, human-first practice, and growing visibility as a leader in conscious separation. Our mission was to help her emerge with a vibrant, emotionally intelligent brand that positions her not just as an expert, but as an alchemist of transitions. We started from scratch.
Julie’s brand needed to speak to heart and head—bringing hope, clarity, and elegance to a process many fear. Her vision: a space that transforms divorce from a legal fight into a conscious turning point. We threw out the outdated legal clichés. Instead, we embraced **sunny, warm tones**, soft yet bold typography, and a calming layout. Inspired by coaching, healing, and empowered co-parenting, the site evokes connection and personal growth. The homepage sets the tone immediately: featuring a grounded video message from Julie, strategic calls-to-action, and empowering copy written to speak to four different client archetypes (from the self-sacrificing father to the overwhelmed peace-seeker).
The brand is fresh, confident, and heart-centered—reflecting Julie’s unique approach to separation: clear, human, empowering. We finished the full rebrand in 8 weeks, with a smooth and collaborative process. This project was a creative and energetic match from the beginning. The value alignment between us brought a special flow to the process. Beyond the brand itself, working with Julie helped me evolve my client experience—from onboarding to delivery—raising the bar for all future collaborations. We brought light to one of the darkest parts of life, and in doing so, helped create a brand that will empower hundreds to step into their next chapter with confidence.
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