Luminara – Illuminating the Path to Healing Online

Bringing energy healing to the digital age—with beauty, clarity, and a sense of lightness.

Industry

Wellness

Client

Romain Daumont

The Brief

Luminara set out to become the world’s first curated online energy healing platform. As one of the founding team members, I was brought on to turn Romain’s bold vision into a compelling brand: one that felt magical, modern, and trustworthy—while serving as a launchpad for rapid user testing.

The Challenge:

Create a brand name, visual universe, and story that would inspire both spiritual seekers and skeptical newcomers.
Design an elegant landing page for concept validation—plus campaign assets to attract early adopters.
Ensure every detail, from copy to color palette, built trust while capturing the essence of transformation.

Inspiration

Energy. Light. Possibility

We wanted Luminara to *feel* like a healing experience—elevated rainbow hues, gentle gradients, and modern, human-centered visuals. The name “Luminara” embodies the idea that finding the right healer (and healing itself) should feel light, welcoming, and full of potential. Our visual inspiration combined the mystical (rainbows, auras, chakras) with modern minimalism, creating a digital “village” where everyone could master their own light.

What I Did

Brand Naming – Dozens of iterations led us to “Luminara,” perfectly capturing the brand’s promise: to enlighten and elevate.
Brand Strategy & Platform – Defined mission, vision, values, and voice: a nurturing, inclusive, and modern approach to energy healing.
Visual Identity – Crafted a vibrant logo, rainbow-accented gradients, and a unique monogram representing infinite connection and energy.
Landing Page Copywriting – Designed and wrote a user-friendly landing page for quick user testing and initial sign-ups.
Campaign Creative – Produced LinkedIn banners, ads, and social visuals to fuel the launch.
Creative Direction – Set guidelines for imagery: hands, light, human faces, ethereal textures—keeping the vibe high-frequency but approachable.

The Impact

Luminara launched with a strong brand presence—earning instant recognition in the online healing space and sparking curiosity among both healers and users. Our landing page provided a seamless experience and clear differentiation from generic wellness startups.

Testimonials

Working with Meredith means full gear. She’s fast, sharp, methodical, and relentless about delivering strong results. She challenges and welcomes challenge — always in a constructive, collaborative way. She brought a powerful proposal for our brand, and the naming process was a highlight — sharp, creative, and deeply satisfying. Once we found the name, everything flowed with clarity. Meredith is efficient, creative, demanding, and positive — exactly what ambitious companies need to reach their goals. If you’re a high-performing CEO looking for a top-tier brand and marketing expert, look no further. Heads of Brand, beware — she might just take your job. In one sentence: Meredith is a powerful combo of strong creativity and organized thinking, wrapped in speed and efficiency.

Romain Daumont

Paris, France