.svg)
Uman Project was a spiritual wellness center in Paris with a bold mission: to make holistic healing accessible to urban Umans seeking to reconnect with themselves. The founder, Marine, came to me after a disappointing experience with a previous agency. The branding lacked soul, and the offer lacked clarity. My mission was to reimagine everything—from visual identity to brand storytelling—and help create a digital presence that aligned with the center’s high-vibrational values.
The vision was to create a sanctuary in the city—minimalist and airy, yet warm and alive with possibility. We wanted to express "safe spirituality”: a grounded, aesthetically elevated universe where newcomers and advanced practitioners alike could feel at home. Uman’s visual identity needed to stand apart from typical Parisian wellness offerings—less clinical, more poetic and purple-hued magic.
The core theme: Modern mysticism meets human-centered transformation.
.webp)
Uman Project was reborn with a compelling visual identity and aligned messaging that finally reflected its founder’s depth and purpose. Visitors could immediately feel the center's energetic warmth—resulting in increased community engagement and a memorable presence in Paris’ spiritual wellness scene.
.svg)
.svg)
