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Caroline reached out to create a brand that would transform a painful and often taboo subject — sexual abuse recovery— into a message of empowerment, strength, and resilience. The brand needed to feel bold, graphic, and uplifting, helping her launch a platform that would reach and inspire survivors without falling into heaviness or cliché. The mission was to make trauma healing feel powerful — like a superpower being activated — and to do so with integrity, creative flair, and emotional sensitivity.
We explored sports aesthetics, graphic comic book heroes, and visual archetypes of transformation. The name Wildcat emerged as a symbol of fierce feminine energy — agile, powerful, and unafraid to take up space. This wasn’t about healing in silence — it was about owning your story, claws out.
The creative direction was infused with:
The Wildcat brand became a launchpad for a bold mission — helping Caroline tell her story and create a community of survivors through beauty, courage, and visibility. Our work laid the foundation for long-term brand growth while honoring the deep emotional territory behind it.
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